Bacon, Sausage & Egg Sales On The Rise : Brits Eating More Cooked Breakfasts In Recent Years

Despite the unfounded scare mongering surrounding eggs and increased cholesterol, these precious foodstuffs now feature in 804.6 million breakfasts, a figure that is up 13.7% year on year. Similar to this, servings of sausages increased by 1.5% and bacon by 7.1%. It is thought that the boom of the Paleolithic way of eating (known as the paleo diet), as well as the intermittent fasting fad may be contributing to the rise in sales. Intermittent fasting involves periods of eating whatever you want, followed by periods of starvation…the 5 : 2 diet is an example whereby you eat what you like for 5 days, followed by a 2 day fast (over the weekend for example).

Whether this increase in cooked breakfasts will prove to be detrimental to health is yet to be seen, but so long as they are coupled with a balance between starchy carbs, fibre, fruit and veg over the rest of the day, then any harm should be minimal (if any at all).


The Grocer, (2014). Breakfast fry ups boosting egg, bacon and sausage sales. Retrieved 13th August, 2014, from

About the Author

Job Role Qualified Dietitian and Sports Nutritionist Qualifications BSc (Hons) Sports Science | BSc (Hons) Dietetics Tom has always participated in sport both recreationally and competitively which led to an unquenchable thirst for information on anything health, nutrition and fitness. After leaving school Tom went on to play for a football academy during which time he studied Sport and Exercise Science. From here he went on to study a BSc (Hons) Sport Science at UEA followed by his second BSc (Hons) degree, this time at the University of Hertfordshire studying Dietetics. Tom has worked in the fitness, educational and clinical nutrition industry starting out at David Lloyd Health and Leisure Clubs. He then went on to work as a Dietitian (RD) in the NHS, during which time he conducted clinics for healthy eating, weight loss and weight gain, as well as specialised consultations on Diabetes, IBS and Coeliac disease to name a few. He has vast amounts of experience at devising diet plans and supplement regimens, as well as working in the community with schools and competitive athletes. As Head Nutritionist and Supplement expert at Discount Supplements Tom is here to provide current and evidence based health and nutrition information to help you reach your health and fitness goals!
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