Weight loss study participants who receive financial incentives are more likely to stick with a weight loss regime and lose more weight than those who receive no money for their progress. The study examined a large group of participants over a period of one year. The body mass index (BMI) of all participants was between 30-39.9kg /m² with ages spanning 18-63 years.
Setting goals which equate to financial rewards can help overweight individuals commit to a healthy lifestyle and lose more weight. It is plausible that this theory can cross over into training, business, competitive and social goals too!
Driver S, Money Talks When It Comes To Losing Weight, Mayo Clinic Research, presented at the American College of Cardiology’s 62nd Annual Scientific Session on the 9th March 2013.