Cash Incentives Increase The Chance Of Achieving Weight Loss Goals

Weight loss study participants who receive financial incentives are more likely to stick with a weight loss regime and lose more weight than those who receive no money for their progress. The study examined a large group of participants over a period of one year. The body mass index (BMI) of all participants was between 30-39.9kg /m² with ages spanning 18-63 years.

Setting goals which equate to financial rewards can help overweight individuals commit to a healthy lifestyle and lose more weight. It is plausible that this theory can cross over into training, business, competitive and social goals too!


Driver S, Money Talks When It Comes To Losing Weight, Mayo Clinic Research, presented at the American College of Cardiology’s 62nd Annual Scientific Session on the 9th March 2013.

About the Author

Job Role Sports Nutritionist and Social Media Coordinator Qualifications Bsc Sport and Exercise Science Steph has a competitive athletic background which spans 19 years. As a child she performed with the English Youth Ballet and had performed on the West End stage by the age of 10. Her enthusiasm for sport and fitness continued to grow as she did, encouraging her to learn more about nutrition and training. She began using her knowledge and personal experience to help others when she began coaching at the age of 16. From here, she went on to study Sport and Exercise Science at the University of Essex during which time she also received the Most Promising Newcomer Award from her University to mark her outstanding contribution to sport. During her first year of study she was introduced to partner stunt acrobatics and artistic gymnastics. After one year of dedicating herself to a lifestyle revolving around her sport, she was training with the best team in the UK who are currently ranked fifth in the world. Steph has worked in both the private and public sector coaching children and adults from grassroot to elite level as well as providing them with cutting edge advice on how to reach their goals. Steph has received awards for her choreography and has competed nationally and internationally meaning that she can back up her scientific knowledge with a wealth of experience. As our resident Sports Nutritionist, Steph is here to provide the most current and evidence based fitness, health and nutrition information to help you reach your health and fitness goals.
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