Creatine acts directly on your muscles, the mechanism by which it does this is reasonably complex, but ultimately…Creatine gives you energy. It has long been understood that one of the best ways to utilise creatine’s energy potential is to perform what is known as a loading phase. The loading phase is a period of time (usually a 5- 7 days) where the person consumes a slightly raised amount of creatine, say 0.3g creatine per kg bodyweight. The purpose of the loading phase is for muscle to reach creatine saturation i.e. a state whereby the muscle is full to its creatine holding potential. Once the muscle is full with creatine, the person can reap the full benefit…HOWEVER… for some time now, Sports Nutritionists and Dietitians have been aware that muscle saturation can be reached WITHOUT a loading phase, the only issue with this is that the muscle takes longer to reach creatine saturation. So in conclusion, you can consume approx. 0.1g of creatine per kg bodyweight per day for the full course and fully utilise its energy potential, but you can utilise its energy potential a lot faster if you observe a loading phase... it's as simple as that.