Being a sporty kinda guy and working for the largest nutrition and health supplement retailer in the UK, it will probably come as no surprise that I’m putting a supplement spin on this article. So when I speak of resources, what I’m actually referring to is the nutritional supplement. It really does make for a highly useful addition to one’s diet when the increased burden on the body from exercise necessitates an increase in nutritional intake. For those of you who are training hard, you’ll know all too well how expensive and laborious it can be eating enough calories and protein to meet your nutritional requirements! Although I acknowledge that there are many well-muscled and athletic individuals who have never taken a supplement, there is no denying the value of a supplement in your pursuit of getting fit.
We live in a world of abundance…
Yes there are many deprived areas in this world, and it is true that socioeconomic status and accessibility to healthy food (never mind nutritional supplements) isn’t available everywhere. However, for most people in this world times have become more comfortable, yes far too many people struggle with poverty, but look around and you can see even the financially poorest people in society have a mobile phone, a television and a toilet – luxuries that even the wealthiest people around may not have had several decades ago. The point is this… if as a human race we can’t get fit and healthy in today’s comparatively fruitful and abundant society, then what would we be like in a less favourable environment? That’s a rhetorical question, because no one really knows, heck, maybe we’d be better off! Fact remains, we have the resources at our disposal – need some additional vitamins and minerals in your diet because you simply don’t get on with fruit and veg, then you’ve got a multi- vitamin and mineral – need extra protein in your diet to compensate for the increased demands placed on your muscles after a heavy resistance training session, then you’ve got protein. In fact, you can get a high quality whey protein these days for around £25, which for an average 2.2kg bag equates to around 37p per serving! Never has there been a time when so many resources were at your disposal, particularly as both a recreational and/or professional athlete.
Convenience is a word that can have positive and negative connotations, on one hand it’s the convenience of food, drink, transport etc that has led to weaker willed, or lesser abled individuals becoming over weight (there are of course some legitimate medical reasons for this). On the other hand though, convenience has meant that we are able to access good food, nutrition, fortified and enriched beverages such as protein shakes that can serve as a handy, cost effective and nutrient dense source of nutrition. In today’s day and age, if you are physically able and are not fit and doing your best to be healthy, then now’s the time to take a stand a DO IT!