The ‘Friends’ star is known the world over, she exudes vitality and health with her beauty and youthful looks…oh, and she has a pretty seductive voice too! So we can’t blame Coca- Cola Enterprises (CCE) for recruiting her for their newest product Glaceau Smartwater. Anniston will provide the voice over for the adverts and serve to immediately increase the marketability of what is basically, water! However, Glaceau Smarwater claim to be innovative in the sense that they are supposed pioneers of the vapour distillation method of production, so is there any substance behind this new and rapidly growing product? Well, the technology is inspired by the clouds and the way they cycle water. Vaporisation apparently clears water of impurities, effectively leaving them behind, hence Glaceau Smartwater claims to be THE unique water product on the market. They make the bold claim that their water purifies water in the same way that mother nature does herself!
Check out their innovative site HERE
The Grocer, (2014). Jennifer Aniston to front CCE’s Smartwater in the UK. Retrieved 9th September, 2014, from http://www.thegrocer.co.uk/