Microwaveable Rice Pouches The BIG Winner In Supermarkets


People will pay for convenience, there is no doubt about it, if something can be made easier and more convenient to consume then the public will jump on it! Microwaveable rice pouches are testament to this with supermarkets seeing massive rises in sales. Last year was the time for noodles, this was almost certainly attributed to the growing popularity of ‘healthful’ stir fry’s, however this year it was the pre-cooked, microwaveable rice pouches time in the spotlight! Alongside this rise in rice sales, own brand foods are leading the way causing label rice’s to reinvent themselves fast. Convenience rice pouches fit perfectly into the ‘healthy’ food bracket, and better still…they’re convenient, so it’s no surprise that these are leading the way. I have mine in my bag ready to mix with my chicken and veg pre-cooked the night before. Opt for the wholegrain, long grain (Basmati) and brown rice varieties to deliver slower releasing carbs.

The Grocer


The Grocer, (2014). Rice and Noodles Category Report 2014. Retrieved 26th August, 2014, from http://www.thegrocer.co.uk/reports/category-reports/rice-and-noodles-category-report-2014/369228.article

About the Author

Job Role Qualified Dietitian and Sports Nutritionist Qualifications BSc (Hons) Sports Science | BSc (Hons) Dietetics Tom has always participated in sport both recreationally and competitively which led to an unquenchable thirst for information on anything health, nutrition and fitness. After leaving school Tom went on to play for a football academy during which time he studied Sport and Exercise Science. From here he went on to study a BSc (Hons) Sport Science at UEA followed by his second BSc (Hons) degree, this time at the University of Hertfordshire studying Dietetics. Tom has worked in the fitness, educational and clinical nutrition industry starting out at David Lloyd Health and Leisure Clubs. He then went on to work as a Dietitian (RD) in the NHS, during which time he conducted clinics for healthy eating, weight loss and weight gain, as well as specialised consultations on Diabetes, IBS and Coeliac disease to name a few. He has vast amounts of experience at devising diet plans and supplement regimens, as well as working in the community with schools and competitive athletes. As Head Nutritionist and Supplement expert at Discount Supplements Tom is here to provide current and evidence based health and nutrition information to help you reach your health and fitness goals!
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