Protein has seen a rise in sales in London as more men are looking to build a muscly physique. There has been a rapid increase in protein sales due to an increase in more men taking up exercise and realising the importance of muscle recovery and growth. Thanks to the Olympics and Superman Movie, Man Of Steel actor Henry Cavill, more men are wanting to get in shape.
I think this is great and we should be having more and more people exercising. The importance of protein is key and more people need to know about it. This doesn't just have to apply to males though, females can use it also. Great to see
Reference : London Evening Standard