MyFitnessPal Acquired By Sportswear Giant Under Armour

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Staying fit and healthy pays off…literally and metaphorically, just ask MyFitnessPal, a mobile phone app that has taken the world by storm for its nutrition and physical activity monitoring platform. The app is ideal for people wanting to plan their meals and eating habits, and keep a track of their physical activity levels. Under Armour recognised this, and the small matter of their multi- million user base, and decided to go ahead and place a $475 million offer on the table.

It makes perfect sense, Under Armour see this acquisition as an opportunity to expand their digital platform by using MyFitnessPals online fitness community to boost sales of their athletic gear.

Let’s see if it pays off!

Source

The Wall Street Journal, (2015). Under Armour Acquires MyFitnessPal for $475 Million. Retrieved 5th February, 2015, from http://www.wsj.com/articles/under-armour-to-acquire-myfitnesspal-for-475-million-1423086478

About the Author

Job Role Qualified Dietitian and Sports Nutritionist Qualifications BSc (Hons) Sports Science | BSc (Hons) Dietetics Tom has always participated in sport both recreationally and competitively which led to an unquenchable thirst for information on anything health, nutrition and fitness. After leaving school Tom went on to play for a football academy during which time he studied Sport and Exercise Science. From here he went on to study a BSc (Hons) Sport Science at UEA followed by his second BSc (Hons) degree, this time at the University of Hertfordshire studying Dietetics. Tom has worked in the fitness, educational and clinical nutrition industry starting out at David Lloyd Health and Leisure Clubs. He then went on to work as a Dietitian (RD) in the NHS, during which time he conducted clinics for healthy eating, weight loss and weight gain, as well as specialised consultations on Diabetes, IBS and Coeliac disease to name a few. He has vast amounts of experience at devising diet plans and supplement regimens, as well as working in the community with schools and competitive athletes. As Head Nutritionist and Supplement expert at Discount Supplements Tom is here to provide current and evidence based health and nutrition information to help you reach your health and fitness goals!
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