Supplement formulas change from time to time, such amendments to the ingredients list could happen at any time and for a number of reasons. Companies may wish to increase the amount of specific ingredients such as protein, carbs and glutamine, as well as reducing the amount of sugar, artificial sweeteners and fat. Companies may wish to respond to consumer demand and increase the micronutrient value i.e. more vitamins and minerals per serving.
Supplement brands and manufacturers may also want to broaden the marketability of their products, so they may choose to remove an ingredient such as creatine, rather a specific (although highly effective) bodybuilding ingredient. The harsh reality is that formula changes might also occur because of cost implications (supplement companies are businesses after all), the need to remove dubious ingredients such as Nutrisport’s replacement of Carmoisine, the controversial colouring agent, with beetroot, and to adhere to current guidelines and regulations.
The hugely popular Nutrisport 90+ has been on the receiving end of some scorning comments on our social media channels because of recent adjustments to their formula, but no apparent amendment to the price. Customers are now getting less servings per tub and feel aggrieved at the changes that have been made to the original formula. However, Nutrisport 90+ is a protein blend that has earned its strong market position for its balanced composition of whey, casein and soya protein. Consumers regularly buy 90+ for it’s relatively high protein count per cost, but since the serving sizes have decreased and prices remained the same…customers are understandably asking questions. In Nutrisports defence, the composition of their protein is probably a bit better, and the reason they say they’ve reduced the total protein on the label is because it is difficult to guarantee the protein count per each individual tub. So to avoid falling short of the specified nutritional content on their labels, Nutrisport decided to put the lowest level of each ingredient they can guarantee. Legislation and EU supplement governing criteria is becoming more strict (good news indeed), so companies are obligated to make sure that their products are delivering what they say they are. The popularity of 90+ has left it open to scrutiny, with competitors and trading standards regularly batch testing their products to ensure their validity, meaning their nutritional content has to 100% compliant with the nutrition information given, 100% of the time.
So what do we suggest
Don’t write a product off because it has amended its ingredients list, this could in fact demonstrate attention to detail, that they are compliant with EU regulations and current trading standards. And/or it could also highlight the amendment of some previous flaws in the product, but either way the fact is that Nutrisport 90+ works out to be very cost effective and popular, and here are some of the details below:
|Per 100g||Per 133g Serving|
|(Of which is sugars)||11g||15g|
The protein works out to be a 70% protein, delivering approx 21g protein per 30g serving.
As the largest multi-brand supplement retailer in the UK we constantly cross compare products in order to keep our customers up to date and informed. So naturally we wanted to offer people alternatives to 90+, not because we think it’s a bad product (because it’s not), but because variety is key to keeping it fresh in the fitness and nutrition industry!
Should you feel the need to change it up a little, another option is Optimum Health, and I’ll tell you why (and it’s not just because it’s our most popular brand either). Optimum Health Ultimate Whey has become one of the most popular and cost effective whey protein blends on the market. The product range is vast including vitamins, minerals, pre-workouts and joint support to name a few, and has quickly become one of the most well established brands in the UK! The protein range includes a Whey protein, a Casein dominant protein called Ultimate Milk, Ultimate One (all-in-one), Diet protein and the popular weight gain supplement, Ultimate Gainer. Optimum Health’s Ultimate Whey contains a similar amount of protein as 90+ at 71g per 100g (21g per 30g serving), about the same calories (just 400kcal per 100g or 121kcal per 30g serving), and just 4.7g carbs compared to 90+’s 4.8g per 30g serving. And if cost effectiveness is anything to go by, Optimum Health fares pretty well! A 30g serving of Nutrisport 90+ works out at 73p per serving, whilst a 30g serving of Optimum Health Ultimate Whey comes in at 33p per serving.
Nutrisport 90+ is a very popular product for good reason, they have amended their formula to comply with current guidelines which deserves recognition. Many people are not happy with this, so should you feel the need to make a change for a while, then we’ve given you a viable option. Should you change…maybe, maybe not, 90+ clearly labels the BCAA composition and delivers approx 2g Leucine per 30g serving, a good amount of this key amino acid, it is also very low in fat (arguably the lowest around) which is also promising, and the amendments that have been made have not affected the taste in any way whatsoever. So we will leave it with you to decide, but as a trusted multi-brand supplement retailer we wanted to give you a little more insight to help you make an informed decision the next time you buy with us.