In 2015 the nutrition and supplement industry continued to enjoy rising sales, better management and new innovations that have taken the market by storm…take the sustained release Branched Chain Amino Acids (BCAAs) that look to improve the absorptive capacity of Leucine, Isoleucine and Valine or the combination of L-arginine and citrulline malate, a coupling that is becoming standard practice in any pre-workout worth its salt.
It’s fair to say that 2015 was all about protein, particularly whey protein. Demand for dairy has grown exponentially placing a real strain on dairy farmers, however sports drinks i.e. isotonic beverages still accounted for one of the largest shares in the sports nutrition market following on from its huge year in 2014!
All things considered, the nutrition supplement industry as a whole is showing no sign s of slowing down. The market was valued at an estimated $24,700,400,000 in 2014, and based on figures from 2015, the growth is set to rise to approx. $28,000,000,000 between the periods of 2015-2020 based on the compound annual growth rate (CAGR) of 8.3%.
With 2016 nearly upon us, we should expect to see a consistent demand for the likes of whey protein, BCAAs and sports drinks. However a recent report by P&S Market Research suggests that sports foods are likely to leapfrog sports drinks (a category that occupied more than 58% of the market share in 2014) and become the biggest player in nutrition supplementation.
Alongside this expected rise in sports foods is the continued rise of the omega-3 supplement (EPA/DHA). Globally the omega-3 market is booming with increased consumer awareness, elevated chronic health concerns (heart disease, diabetes and more), and better scientific evidence supporting its health benefit.
Globally the market is set to continually grow due to the urbanisation and growing number of fitness centres and health clubs popping up in the likes of North America (which was the largest nutrition supplement market in 2014), as well as the increased awareness and disposable income seen in developing countries and regions.
For many reasons, 2016 is set to be a great year for the sports and health nutrition market. Expect to see more innovation in sustained release supplements, better encapsulation of omega-3 supplements, organic, grass-fed and hypoallergenic proteins…and maybe even the gradual introduction of insect protein! Well, why on earth not!?
P&S Market Research, (2015). Global Industry Insight: Omega 3 (EPA/DHA) Ingredients Market Size, Share, Development, Growth and Demand Forecast to 2020. Retrieved 22nd December, 2015, from https://www.psmarketresearch.com/market-analysis/omega-3-epa-dha-ingredients-market