Peer Pressure And Money: The Most Effective Way To Lose Weight?

Does a cash incentive help people stick to a new healthy lifestyle? Perhaps, but is is particularly effective when combined with peer pressure according to the latest study!

Despite the health and economic consequences of obesity, the number of obese people is not decreasing. If anything, the problem continues to rise which is why there is such a great interest in finding new approaches to combating this major health issue.

In light of the prevalence of obesity in many countries across the world, a growing number of companies are offering their employees the opportunity to boost earning power with cash incentives for staying healthy. Many more now offer free healthy meals and gym membership too!

Those who are offered cash incentives based on group performance are far more successful than those with an individual incentive. According to findings published in the Annals of Internal Medicine, group-based financial incentives led to nearly three times more weight loss than cash awards based on an individual’s weight loss success alone.

Unfortunately, there are not many companies who currently have this kind of incentive to encourage a healthy lifestyle in place. However, it would be pretty simple to set up a cash incentive plan between friends to combine a little healthy competition and financial reward for sticking to a weight loss plan!


Kullgren JT, Troxel AB, Loewenstein G, Asch DA, Norton LA, Wesby L, Tao Y, Zhu J, Volpp KG, Individual Versus Group-Based Financial Incentives For Weight Loss, A Randomised Controlled Trial, Annals of Internal Medicine, 2013, 158(7):505-14.

About the Author

Job Role Sports Nutritionist and Social Media Coordinator Qualifications Bsc Sport and Exercise Science Steph has a competitive athletic background which spans 19 years. As a child she performed with the English Youth Ballet and had performed on the West End stage by the age of 10. Her enthusiasm for sport and fitness continued to grow as she did, encouraging her to learn more about nutrition and training. She began using her knowledge and personal experience to help others when she began coaching at the age of 16. From here, she went on to study Sport and Exercise Science at the University of Essex during which time she also received the Most Promising Newcomer Award from her University to mark her outstanding contribution to sport. During her first year of study she was introduced to partner stunt acrobatics and artistic gymnastics. After one year of dedicating herself to a lifestyle revolving around her sport, she was training with the best team in the UK who are currently ranked fifth in the world. Steph has worked in both the private and public sector coaching children and adults from grassroot to elite level as well as providing them with cutting edge advice on how to reach their goals. Steph has received awards for her choreography and has competed nationally and internationally meaning that she can back up her scientific knowledge with a wealth of experience. As our resident Sports Nutritionist, Steph is here to provide the most current and evidence based fitness, health and nutrition information to help you reach your health and fitness goals.
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