A groundbreaking 6 year deal has been struck between Reebok and the UFC which should see athletes such as Rhonda Roussey and Johny Hendricks kitted out with the iconic Reebok emblem! Reebok are not only sponsoring UFC, but also lend their brand to the ‘Fittest man and women’ on earth through the Crossfit Games. The Crossfit Games is the most rapidly growing sporting event on the planet, so the fact that Reebok now sponsor the largest fighting brand on the planet is testament to their intentions!
The Reebok/UFC apparel line will include exclusive ‘Fight Week’ gear, ‘Fight Night kit’ and, of course, UFC fan gear. It has been designed in conjunction with UFC athletes such as Reebok Sponsored Johny Hendricks (UFC Welterweight champion) and Anthony Pettis (UFC Lightweight Champion).
We look forward to seeing the kit in action!
UFC The Time Is Now, (2014). Reebok, UFC announce landmark apparel deal. Retrieved 4th December, 2014, from http://www.ufc.com/news/reebok-ufc-announce-landmark-apparel-deal?utm_campaign=UFC&utm_medium=social&utm_source=facebook&utm_content=1417556814