An interesting study has discovered the power of speech and the part it plays in reducing the consumption of certain foods and drinks. A 30 day challenge conducted at the Ohio State University found that teenagers can be persuaded to cut back on their sugary drink consumption just by talking about it amongst their friends. The challenge called ‘Sodabriety’ required the students to state facts about sweetened beverages such as sugar sweetened soft drinks, sports and energy drinks, and flavoured hot and cold milk based beverages. The students were tasked to reduce the amount of sugary drinks they consumed over the 30 day period. Results showed that talking about the facts actually encouraged the children to reduce their intake significantly, whilst surprisingly increasing the amount of water consumed during this period! The percentage of children who reduced their sugary drink intake increase from 7.2% to 11.8%.
Science Daily, (2014). Secret to cutting sugary drink use by teens found by new study. Retrieved 26th, March, 2014, from http://www.sciencedaily.com/releases/2014/03/140326114328.htm