The Virgin London Marathon is marketed as a London Sporting Institution, therefore it is not only targeted at elite and good recreational athletes, but at the general public as a whole! Every year the best marathon in the world attracts thousands of applications, but only (I use this word loosely) 30,000 people actually get to take part. Every person sets out to complete the 26.2 mile marathon as fast as they can, but it’s tough enough completing it at all. Whether these people are taking part for sporting reasons, charitable reasons or simply for personal achievement, the spirit of the London Marathon is unrivalled…and we cannot wait for it to get here.
Roll on the 13th April 2014!