If you don’t already know, Bodypower is the fastest growing consumer exhibition in the world, set within the National Exhibition Centre (NEC), Birmingham. This exhibition is the place to be for anything fitness attracting close to 60,000 visitors last year probably even more this year! What makes it so interesting is the fact that it’s all about FITNESS, NUTRITION, SUPPLEMENTS and PERFORMANCE OPTIMISATION, and naturally we appreciate the vast majority of our customer base/ family will have a vested interest in the capitalised areas above…so here’s what you can expect to find at Bodypower 2014!
Countless international athletes
There aren’t many opportunities where you get past, current and future Mr Olympia’s in the same building, where you will meet some of the leading fitness models in the world, some of the most renowned trainers, coaches and online guru’s all in one place! Bodypower is bringing it all, the opportunity to get face to face with the likes of Mr O. Phil Heath, Mr International Ryan Terry, and fitness model legend Steve Cook! Myself and Scott are really excited at the prospect of saying hello to the likes of the abovementioned, Scott in particular will love catching up with Steve Cook after he went for a casual Nandos and chat with him a few months back after winning a comp to spend some time with the man himself!
Industry renowned experts
Although many of the international athletes are experts in their own right, there is also the opportunity for visitors to attend seminars and discussions with some of the leading experts in the industry. The seminars are relatively informal but with an informed and evidenced based grounding, this really is an opportunity for continued professional development!
What else can you expect?
The exhibition will also be housing hundreds of stalls and exhibiting sites, as well as interactive feature areas that will include The Super Theatre, a place where the superstar athletes and most revered trainers and nutritionists will be hanging out. In the theatre will be guest speakers including Mr O. Phil Heath, the world’s leading fitness model Greg Plitt, bodybuilding legend Ronnie Coleman and transformation specialists such as Kris Gethin, among many others! There will also be countless free samples to enjoy and muse over, and even fun yet competitive challenges including as many toes to bar in a set time, as many press ups in a set time and so on.
How will this help us, and therefore you?
Quite simply, in order to learn you have to immerse yourself in a subject/ area. Some of the leading experts out there have all the academic grounding in the world, but there is no substitute for first hand experience and networking with like minded industry experts…people who are on the front line (much like me and Scott). However, no single industry expert knows everything, no one can read every peer reviewed journal article out there, so it pays to network and bounce ideas off one another and stay abreast of current information in a fun and stimulating way. BRING IT ON!!